Read Optics


GIFs That Jump off Your Screen without 3D Glasses

Stand back, because these GIFs really pop. Using a simple optical illusion, some clever artists have made your everyday GIFs look 3D — except better, because you don’t need big plastics eyewear frames to enjoy them. So how does it work? By placing vertical white lines on the image, it establishes a marker for the foreground of the image. Basically, you are tricking your brain into thinking that the lines are closer to you than the image itself, so when an object crosses in front of the line your brain... Read More

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Google Glass – Rayban and Oakley Styles

Further to our post on the 4th March 2014, which announced the added benefit of the new availability of the Google Glass with prescription lenses, we have now heard the latest from Google Glass. Google have been on the look out for a  company to partner with to enable to move the Google Glass to the next stage. The tech giant have now finally announced their partnership with eyewear giant Luxottica. Luxottica are the parent company of very well known brands and they will work with Google to introduce Glass... Read More


Men’s Spectacles / Glasses: Celebrity Inspiration

You’ll see plenty of throwback styles on the current market. They’re inspired by vintage silhouettes and often reworked in new materials, colours and textures. This is definitely one trend that you should keep an eye on and embrace if you can, as these frames are set to become the go-to style for the year ahead. Some of the designer brands are Barton Perreira, Garrett Leight and Cutler and Gross – all of which offer retro-inspired styles with a contemporary twist. Of course, these are just some names for reference. There... Read More

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How to Choose Glasses by Your Eye Colour

There are many factors that go into choosing the right reading glass frames. You can look at your face shape,  skin tone, hair color, and of course — personality. There is no magic formula…but if you’re looking for some help in choosing your frames, then look no further. Much like there are eye shadows and make up that enhance a womans’ eye colour you could try employing the same technique with your glasses, choosing either a complementary or coordinating color to make your lovely eyes stand out even more. It’s a... Read More

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Wood Frames and How to Adjust Them

We love the use of wood to make eyewear frames and whilst attending various exhibitions and shows over the last few months, we came across several brands who have incorporated the use of this wonderful and natural material into their own frames. WooDone are one such brand who have really caught our attention lately as their frames are really lovely pieces. WooDone hand-make their frames from plywood which are all made in South Tyrol. People either love wooden frames or hate them as the most popular argument against them is... Read More


Nicole Kidman Strips for Jimmy Choo Campaign

Actress Nicole Kidman is bound to raise a few eyebrows with her latest career move. The 46-year-old has stripped off for a series of sexy campaign shots for upmarket shoe and accessory brand, Jimmy Choo. The Academy Award winner has modelled for the label for three seasons and the latest shots are taken from the Spring Summer 2014 campaign. Her poses are striking yet unexpected and her natural beauty is mesmerising. She exudes feminine confidence and there’s a palpable sense of energy to the pictures.’ As Sandra Choi, Creative Director... Read More

, Launches Eyewear Brand

We all know that celebrities past and present have a tendency to become involved in fashion, beauty, fragrance and various other additional projects. Whether they are simply not content with their ‘day job’ or their creativity knows no bounds….the outcomes vary widely in their success. When it comes to the popular, he has not only had a successful career as rapper and singer with the Black Eyed Peas but is also an actor, DJ, record producer, mentor on TV programme – The Voice, and philanthropist. He can now add... Read More

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100% Optical 2014

100% Optical 2014 was a resounding success according to the feedback and reaction of many of the 5,483 opticians, optometrists, buyers and industry professionals who attended the first International Optical exhibition in ExCeL London on the 16th-18th February. The three action packed days made a big impression on the international optical industry. Top buyers from UK and Europe made the most of the opportunity to see a vast selection of leading brands and new and innovative designers under one roof. Over 250 buyers from stores including; Harvey Nichols, Leightons Opticians,... Read More

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Google Glass – Now with Prescription Lenses

For all the geeks out there….we came across the news that Google have announced the launch of the Google Glass with prescription lenses. For those that have had experience with Google Glass before this news, you would know that the Google Glass was clunky and awkward. This new Google Glass with prescription lenses now allows you to shift your field of vision from distance to the glass display easily and comfortably. This is a step forward for Google Glass and the utility of HUD* in everyday life. (*HUD is short... Read More


Celebrity Glasses – Jeremy Clarkson

Further to our recent obsession of celebrity spotting, particularly those which are of the bespectacled variety, we came across this amusing photograph of TV personality and humorously opinionated Mr Jeremy Clarkson. We know that people either love him or well……don’t love him, but am sure many of us can agree that Top Gear is one of the highlights of the weekly UK TV round up. We are not sure he has completely grasped the idea of reading glasses and how they are to be worn by this photograph. Maybe his... Read More